Customer relationship management implementation : an investigation of a scale's generalizability and its relationship with business performance in a developing country context
Mamoun N. Akroush; Samer E. Dahiyat; Hesham S. Gharaibeh; Bayan N. Abu-Lai
| Year of publication: |
2011
|
|---|---|
| Authors: | Akroush, Mamoun N. ; Dahiyat, Samer E. ; Gharaibeh, Hesham S. ; Abu-Lai, Bayan N. |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 21.2011, 2, p. 158-191
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einführung | Implementation | Unternehmenserfolg | Firm performance | Finanzdienstleistung | Financial services | Jordanien | Jordan |