Customer relationship management practices and organisational performance of commercial banks in Ghana : a mediation analysis
Eric Gonu, Johnson Okeniyi, Gloria Kakrabah-Quarshie Agyapong
| Year of publication: |
2024
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|---|---|
| Authors: | Gonu, Eric ; Okeniyi, Johnson ; Agyapong, Gloria Kakrabah-Quarshie |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 29.2024, 2, p. 607-624
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| Subject: | Artificial Intelligence | Customer loyalty | Customer relationship management | Customer satisfaction | Ghana | Organisational performance | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Unternehmenserfolg | Firm performance | Bank | Künstliche Intelligenz | Artificial intelligence | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-023-00226-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061054