Customer relationship management theory and research in the new millennium : directions for future research
Year of publication: |
October-December 2016
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Authors: | Debnath, Rajarshi ; Datta, Biplab ; Mukhopadhyay, Susmita |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 15.2016, 4, p. 299-325
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Subject: | customer loyalty | customer relationship management | customer retention | future research directions | information systems | information technology | marketing | sales | service & support | theories | Dienstleistung | Services | Forschung | Research | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Kundenbindung | Customer retention | Informationstechnik | Information technology | Informationssystem | Information system | Absatz | Sales |
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