Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Michael Lewis; Kimberly A. Whitler, Jo Andrea Hoegg
| Year of publication: |
2013
|
|---|---|
| Authors: | Lewis, Michael ; Whitler, Kimberly A. ; Hoegg, Jo Andrea |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 89.2013, 3, p. 263-280
|
| Subject: | Online-Marketing | Internet marketing | E-Mail | E-mail | Visualisierung | Visualization | Werbewirkung | Advertising effects | Beziehungsmarketing | Relationship marketing | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009781856