Customer relationships between private and public value
Thomas Bieger and Michael Lorz
| Year of publication: |
2014
|
|---|---|
| Authors: | Bieger, Thomas ; Lorz, Michael |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 261-278
|
| Subject: | Universität St. Gallen | Beziehungsmarketing | Relationship marketing | Management | Kundenwert | Customer value | Unternehmenswert | Firm value | Öffentlicher Sektor | Public sector | Marktwirtschaft | Market economy | Hochschule | Higher education institution | Schweiz | Switzerland |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341212