Customer response to web site atmospherics : task-relevant cues, situational involvement and PAD
Jung-Kuei Hsieh; Yi-Ching Hsieh; Hung-Chang Chiu; Ya-Ru Yang
| Year of publication: |
2014
|
|---|---|
| Authors: | Hsieh, Jung-kuei ; Hsieh, Yi-ching ; Chiu, Hung-chang ; Yang, Ya-ru |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 28.2014, 3, p. 225-236
|
| Subject: | PAD model | Online store | Web site atmospherics | Situational involvement | Website | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010403990