Customer satisfaction and customer loyalty : an empirical case study on the impact of benefits generated through smartphone applications
Erum Shaikh, Waqas Ahmed Watto, Mohsen Brahmi, Muhammad Nawaz Tunio, Sheeraz Niaz Lighari
| Year of publication: |
2023
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|---|---|
| Authors: | Shaikh, Erum ; Watto, Waqas Ahmed ; Brahmi, Mohsen ; Tunio, Muhammad Nawaz ; Lighari, Sheeraz Niaz |
| Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 12.2023, 1/2, p. 119-139
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| Subject: | smartphone | branded applications | customer satisfaction | customer loyalty | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPSPM.2023.132246 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313439