Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Robert Jacobson; Natalie Mizik
| Year of publication: |
2009
|
|---|---|
| Authors: | Jacobson, Robert ; Mizik, Natalie |
| Other Persons: | Fornell, Claes (contributor) ; Mithas, Sunil (contributor) ; Morgeson, Forrest V., III. (contributor) ; Ittner, Christopher (reviewed) ; Larcker, David F. (contributor) ; Taylor, Daniel (contributor) |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 5, p. 836-845
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003921733