Customer satisfaction, Confucian dynamism, and long-term oriented marketing relationship : a threefold empirical analysis
Nelson Oly Ndubisi, Rajan Nataraajan
| Year of publication: |
2018
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|---|---|
| Authors: | Ndubisi, Nelson Oly ; Nataraajan, Rajan |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 6, p. 477-487
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| Subject: | banking | Borneo | Confucian dynamism | customer satisfaction | healthcare | hospitality | long-term orientation | Malaysia | relational dynamics | Kundenzufriedenheit | Customer satisfaction | Konfuzianismus | Confucianism | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970136