The mediating role of commitment in healthcare B2B marketing
Yong Seok Sohn, Kenny Y. Seung, Sang Yun Seo and Sung Eun Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Sohn, Yong Seok ; Seung, Kenny Y. ; Seo, Sang Yun ; Kim, Sung Eun |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 13/14, p. 1381-1401
|
| Subject: | healthcare | B2B | commitment | satisfaction | dependence | repurchase intention | B-to-B-Marketing | Business-to-business marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Gesundheitsversorgung | Health care | Lieferantenmanagement | Supplier relationship management | Gesundheitswesen | Health care system | Mitarbeiterbindung | Employee retention | Dienstleistungsqualität | Service quality | Krankenhaus | Hospital | Arbeitszufriedenheit | Job satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205247