Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality

by Evangelos Grigoroudis, Yannis Siskos

Basic Methodological Approaches -- Other Methodological Approaches -- MUSA: Multicriteria Satisfaction Analysis -- Extensions of the MUSA Method -- Advanced Topics on the MUSA Method -- Customer Satisfaction Surveys and Barometers -- Applications in Business Organizations -- Customer Satisfaction and Information Systems

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Year of publication:	2010
Authors:	Grēgorudēs, Euangelos
Other Persons:	Siskos, Yannis (contributor)
Publisher:	Boston, MA : Springer US
Subject:	Kundenzufriedenheit \| Customer satisfaction \| Messung \| Measurement \| Statistische Methode \| Statistical method \| Kundenanalyse \| Customer analysis \| IT-gestütztes Marketing \| Computer-assisted marketing \| Verbraucherzufriedenheit \| Evaluation
Description of contents:	Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] ; Description [zbmath.org]

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Grigoroudis, Evangelos. Customer satisfaction evaluation. - New York, NY : Springer, 2010. - XII, 313 S.

Persistent link: https://www.econbiz.de/10013521291