Customer Satisfaction Evaluation : Methods for Measuring and Implementing Service Quality
by Evangelos Grigoroudis, Yannis Siskos
| Year of publication: |
2010
|
|---|---|
| Authors: | Grēgorudēs, Euangelos |
| Other Persons: | Siskos, Yannis (contributor) |
| Publisher: |
Boston, MA : Springer Science+Business Media, LLC |
| Subject: | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Statistische Methode | Statistical method | Kundenanalyse | Customer analysis | IT-gestütztes Marketing | Computer-assisted marketing | Verbraucherzufriedenheit | Evaluation |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [zbmath.org] |
Erscheint auch als (Druck-Ausgabe):
Grēgorudēs, Euangelos *1968-*. Customer satisfaction evaluation. - New York, NY : Springer, 2010. - XII, 313 S.
Persistent link: https://www.econbiz.de/10014275097