Customer Satisfaction Incentives
Year of publication: |
1994
|
---|---|
Authors: | Hauser, John R. ; Simester, Duncan I. ; Wernerfelt, Birger |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 13.1994, 4, p. 327-350
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competitive strategy | measurement | customer satisfaction | incentives |
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