Customer segmentation in customer relationship management based on data mining
Yun Chen ...
| Year of publication: |
2006
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|---|---|
| Other Persons: | Chen, Yun (contributor) |
| Published in: |
Knowledge enterprise: intelligent strategies in product design, manufacturing, and management : proceedings of PROLAMAT 2006, IFIP TC5 international conference, June 15-17 2006, Shanghai, China. - New York, NY : Springer, ISBN 978-0-387-34402-7. - 2006, p. 288-293
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| Subject: | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003407377