Segmentation of retail customers based on cluster analysis in building successful CRM
Gaurav Gupta and Himanshu Aggarwal, Rinkle Rani
| Year of publication: |
2016
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|---|---|
| Authors: | Gupta, Gaurav ; Aggarwal, Himanshu ; Rani, Rinkle |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 23.2016, 2, p. 212-228
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| Subject: | segmentation | data mining | CRM | cluster analysis | customer | retailing | relationship | services | businesses | marketing | strategies | Beziehungsmarketing | Relationship marketing | Clusteranalyse | Cluster analysis | Einzelhandel | Retail trade | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011636722