Customer service : new rules for a social media world
Year of publication: |
c 2011
|
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Authors: | Shankman, Peter |
Publisher: |
Indianapolis, Ind. : Que |
Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Viral Marketing |
Description of contents: | Table of Contents [gbv.de] |
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Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev, (2013)
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie, (2014)
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How significant are users' opinions in social media?
Khobzi, Hamid, (2014)
- More ...
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Nice companies finish first : why cutthroat management is over - and collaboration is in
Shankman, Peter, (2013)
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Can we do that?! : outrageous PR stunts that work [- and why your company needs them]
Shankman, Peter, (2007)
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Customer service : new rules for a social media world
Shankman, Peter, (2011)
- More ...