Customer social norm attribute of services: why does it matter and how do we deal with it?
Qinhai Ma, Ruping Liu and Zhengdan Liu
| Year of publication: |
2009
|
|---|---|
| Authors: | Ma, Qinhai ; Liu, Ruping ; Liu, Zhengdan |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 12.2009, 2, p. 175-191
|
| Subject: | Kunden | Customers | Soziale Norm | Social norm | Dienstleistung | Services | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003855492