Customer Switching Behavior in Online Services: An Exploratory Study of the Role of Selected Attitudinal, Behavioral, and Demographic Factors
| Year of publication: |
2001
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|---|---|
| Authors: | Keaveney, Susan M. ; Parthasarathy, Madhavan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 29.2001, 4, p. 374-390
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