Customer use of virtual channels in multichannel services : does type of activity matter?
Rui Sousa (Catholic University of Portugal (Porto), School of Economics and Management and CEGE, Porto, Portugal), Marlene Amorim (Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, Aveiro, Portugal), Elliot Rabinovich (Supply Chain Management Department, W. P. Carey School of Business, Arizona State University, Tempe, AZ), Anníbal C. Sodero
| Year of publication: |
June 2015
|
|---|---|
| Authors: | Sousa, Rui ; Amorim, Marlene ; Rabinovich, Elliot ; Sodero, Anníbal C. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 46.2015, 3, p. 623-657
|
| Subject: | Customer Behavior | Multichannel Services | Service Design | Service Operations | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Dienstleistung | Services | Beziehungsmarketing | Relationship marketing | Dienstleistungsmanagement | Service management | Multikanalvertrieb | Multichannel strategy | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011476317