Customer Value: The Next Source for Competitive Advantage
| Year of publication: |
1997
|
|---|---|
| Authors: | Woodruff, Robert B. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 25.1997, 2, p. 139-153
|