Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns, Manfred Krafft
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Pick, Doreén ; Thomas, Jacquelyn S. ; Tillmanns, Sebastian ; Krafft, Manfred |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 2, p. 218-240
|
| Subject: | Customer relationship management | Relationship revival | Consumer attributions | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0453-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453224