//-->
Feature Articles - EMPLOYEE LOYALTY: A KEY LINK TO VALUE GROWTH - Most companies acknowledge the importance of customer loyalty for ensuring growth. But how many see the financial implications of employee loyalty? The authors argue that the two factors are inextricably linked and that business leaders ignore this interaction at their peril
Duboff, Rob, (1999)
Employee loyalty: A key link to value growth
Brand-building: finding the touchpoints that count
Hogan, Suzanne, (2005)