Customers' asymmetrical responses to variable pricing

Lingjing Zhan and Alison E. Lloyd

Year of publication:	2014
Authors:	Zhan, Lingjing ; Lloyd, Alison E.
Published in:	Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 13.2014, 3, p. 183-198
Subject:	variable pricing \| price fairness \| price favourability \| price difference \| emotions \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Theorie \| Theory \| Emotion \| Preis \| Price

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