Customers’ attribution of blame in chain store settings : the perspectives of relationship orientation
Year of publication: |
2015
|
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Authors: | Chen, Yi-Mu ; Huang, Tseng-Lung |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 14.2015, 3, p. 220-238
|
Subject: | attribution theory | chain stores | pseudorelationship | relationship orientation | service provider-consumer relationship | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Lieferkette | Supply chain | Handelskette | Retail chain | Kundenzufriedenheit | Customer satisfaction |
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