Customers' help-seeking propensity and decisions in brands' self-built live streaming e-commerce : a mixed-methods and fsQCA investigation from a dual-process perspective
Dongyi Wang, Xin (Robert) Luo, Ying Hua, Jose Benitez
| Year of publication: |
2023
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|---|---|
| Authors: | Wang, Dongyi ; Luo, Xin ; Hua, Ying ; Benitez, Jose |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 156.2023, p. 1-15
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| Subject: | Dual processing | fsQCA | IT affordance | Live streaming e-commerce | Mixed-method | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.113540 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013534285