Customers' preference with reference to Ab Jeevan Abhaya scheme of Andhra Bank Medavakkam, Chennai
Saroja R., P. Neelamegan and Padma P.S.
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Saroja R. ; Neelamegan, P. ; Padma P. S. |
| Published in: |
International journal of business policy and economics. - New Delhi : Serials Publ., ISSN 0973-5801, ZDB-ID 2548332-8. - Vol. 10.2017, 2, p. 95-104
|
| Subject: | Bank | Savings account | Customer's Preference | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Beziehungsmarketing | Relationship marketing | Präferenztheorie | Theory of preferences | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011874014