Customers' relational models as determinants of customer engagement value

Velitchka D. Kaltcheva; Anthony Patino, Michael V. Laric and Dennis A. Pitta; Nicholas Imparato

Year of publication:	2014
Authors:	Kaltcheva, Velitchka D. ; Patino, Anthony ; Laric, Michael V. ; Pitta, Dennis A. ; Imparato, Nicholas
Published in:	The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 1, p. 55-61
Subject:	Engagement \| Relationship \| Relational models \| Consumer behaviour \| Konsumentenverhalten \| Beziehungsmarketing \| Relationship marketing \| Kundenintegration \| Customer integration \| Kundenwert \| Customer value

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