Customers' segmentation in pharmaceutical distribution industry based on the RFML model
Nastaran Nikaein, Ehsan Abedin
| Year of publication: |
2021
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|---|---|
| Authors: | Nikaein, Nastaran ; Abedin, Ehsan |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 1, p. 29-44
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| Subject: | distribution industry | customer segmentation | data mining | RFML | Data Mining | Data mining | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Vertriebsweg | Distribution channel |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2021.115071 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012596436