Customers' ways of making sense of a financial service relationship through intersubjective mirroring of others
Kent Eriksson; Inga-Lill Sönderberg
| Year of publication: |
2010
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|---|---|
| Authors: | Eriksson, Kent ; Sönderberg, Inga-Lill |
| Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 15.2010/11, 2, p. 99-111
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| Subject: | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Konsumentenverhalten | Consumer behaviour | Sensemaking-Ansatz | Sensemaking approach | Schweden | Sweden |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009563157