A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a tool
Satyendra Kumar, Trupti Samir Almoula
| Year of publication: |
2020
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|---|---|
| Authors: | Kumar, Satyendra ; Almoula, Trupti Samir |
| Published in: |
International journal of financial services management : IJFSM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-8062, ZDB-ID 2436140-9. - Vol. 10.2020, 3, p. 239-267
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| Subject: | bank marketing | service marketing mix | 7Ps | mystery shopping | customer service level | public and private sector banks | customers | Indien | India | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Dienstleistungsmarketing | Services marketing | Bank | Privatwirtschaft | Private sector | Bankmarketing | Bank marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJFSM.2020.111106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012510366