A measurement of service experience at touch points in banking industry : model development and validation
Shahrbanoo Yadollahi, Ali Kazemi and Bahram Ranjbarian
| Year of publication: |
2019
|
|---|---|
| Authors: | Yadollahi, Shahrbanoo ; Kazemi, Ali ; Ranjbarian, Bahram |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 20.2019, 3, p. 337-353
|
| Subject: | service experience | touch points | customer journey | banking industry | service marketing | Dienstleistungsqualität | Service quality | Bank | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2019.102715 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012144515