Investigating the customer-to-customer interaction during the customer journey in banking industry
Shahrbanoo Yadollahi and Ali Kazemi and Bahram Ranjbarian
| Year of publication: |
2024
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|---|---|
| Authors: | Yadollahi, Shahrbanoo ; Kazemi, Ali ; Ranjbarian, Bahram |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 7, p. 1736-1759
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| Subject: | Banking industry | Customer experience | Customer journey | Customer loyalty | Customer satisfaction | Customer-to-customer interactions | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Bank | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Privatkundengeschäft | Personal banking | Kundenbindung | Customer retention | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-01-2023-0020 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202457