Cyclical patterns in brand switching behavior: An issue of pattern recognition
| Year of publication: |
1995
|
|---|---|
| Authors: | Givon, Moshe ; Muller, Eilan |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 35.1995, 2, p. 231-232
|