Dangerous double dosing : how naive beliefs can contribute to unintentional overdose with over-the-counter drugs
Jesse R. Catlin, Cornelia (Connie) Pechmann, and Eric P. Brass
| Year of publication: |
2015
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|---|---|
| Authors: | Catlin, Jesse R. ; Pechmann, Cornelia ; Brass, Eric P. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 34.2015, 2, p. 194-209
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| Subject: | over-the-counter drugs | accessibility-diagnosticity model | consumer expertise | naive beliefs | drug labels | Arzneimittel | Pharmaceuticals | Konsumentenverhalten | Consumer behaviour | Drogenkonsum | Drug consumption | Arzneimittelmarkt | Pharmaceutical market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jppm.14.061 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011414138