Dark triad-consumer behavior relationship : the mediating role of consumer self-confidence and aggressive interpersonal orientation
Year of publication: |
2022
|
---|---|
Authors: | Blair, James Robert ; Gala, Prachi ; Lunde, Matthew |
Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 2, p. 145-165
|
Subject: | Aggressive interpersonal orientation | Consumer behavior | Consumer self-confidence | Dark triad | Mediation | Product type |
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