Dashboards as a service : why, what, how, and what research is needed?
Koen Pauwels; Tim Ambler; Bruce H. Clark; Pat LaPointe; David Reibstein ...
| Year of publication: |
2009
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|---|---|
| Authors: | Pauwels, Koen ; Ambler, Tim ; Clark, Bruce H. ; LaPointe, Pat ; Reibstein, David J. |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 12.2009/10, 2, p. 175-189
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| Subject: | Marketing | Performance-Messung | Performance measurement | Management-Informationssystem | Management information system | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003901039