Data analysis across various media : data fusion, direct marketing, clickstream data and social media
Tom Breur
| Year of publication: |
2011
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| Authors: | Breur, Tom |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 13.2011/12, 1, p. 95-105
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009869357