Data analysis across various media : data fusion, direct marketing, clickstream data and social media
Tom Breur
| Year of publication: |
2011
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|---|---|
| Authors: | Breur, Tom |
| Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1746-0166, ZDB-ID 2190008-5. - Vol. 13.2011/12, 1, p. 95-105
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| Subject: | Social Web | Social web | Direktmarketing | Direct marketing | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009508303