Data collection methods and marketing research : a comparison and review of alternatives
Vinay Kanetkar
| Year of publication: |
2000
|
|---|---|
| Authors: | Kanetkar, Vinay |
| Published in: |
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society. - Chicago, Ill : American Marketing Association [u.a.], ISBN 0-87757-283-6. - 2000, p. 106-142
|
| Subject: | Marktforschung | Market research | Befragung | Interview | Statistische Methode | Statistical method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001611143