Data driven approaches for market segmentation and consumer profiling
Karl A. Krycha
| Year of publication: |
1998
|
|---|---|
| Authors: | Krycha, Karl A. |
| Publisher: |
Wien : Inst. f. Betriebswirtschaftslehre der Univ. Wien |
| Subject: | Marktsegmentierung | Verbraucherverhalten | Neuronales Netz |
| Extent: | 14 Bl. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-901937-00-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594037