Data is everybody's business : the fundamentals of data monetization
Barbara H. Wixom, Cynthia M. Beath, and Leslie Owens
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Wixom, Barbara H. ; Beath, Cynthia Mathis ; Owens, Leslie |
| Publisher: |
Cambridge, Massachusetts : The MIT Press |
| Subject: | Big Data | Big data | Data Mining | Data mining | Datenverarbeitung | Wirtschaftsinformatik |
| Description of contents: |
"A guide for business leaders to understand the capabilities and strategies necessary to make money from their data"--
Table of Contents [gbv.de]
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