Data mining and market intelligence for optimal marketing returns
Susan Chiu; Domingo Tavella
| Year of publication: |
c2008
|
|---|---|
| Authors: | Chiu, Susan ; Tavella, Domingo |
| Publisher: |
Amsterdam : Butterworth-Heinemann/Elsevier |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Data Mining | Data mining | Marketingforschung | Marketingaudit |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XII, 280 S. graph. Darst. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 978-0-7506-8234-3 ; 0-7506-8234-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003686122