Data mining techniques in CRM : inside customer segmentation
Konstantinos Tsiptsis ; Antonios Chorianopoulos
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsiptsis, Konstantinos ; Chorianopoulos, Antonios |
| Publisher: |
Chichester : Wiley |
| Subject: | Kundenmanagement | Data Mining | Kunde | Segmentierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 357 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-470-74397-3 ; 0-470-74397-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004951119