Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember

Zachary Moore, Dana E. Harrison, Joe Hair

Year of publication:	2021
Authors:	Moore, Zachary ; Harrison, Dana E. ; Hair, Joseph F.
Subject:	big data \| data analytics \| data quality \| marketing research \| research design \| research methods \| sampling \| secondary data \| self-administered questionnaires \| statistical analysis \| structural equation modeling \| survey design \| survey research \| Marktforschung \| Market research \| Datenqualität \| Data quality \| Datenerhebung \| Data collection \| Befragung \| Interview \| Statistische Methode \| Statistical method \| Wissenschaftliche Methode \| Scientific method \| Big Data \| Big data \| Stichprobenerhebung \| Sampling \| Erhebungstechnik \| Data collection method \| Qualitätsmanagement \| Quality management

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1177/14707853211052183 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012794281