Data-Use in Marketing: A Normative Analysis From an Artificial Science Perspective
| Year of publication: |
1993
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|---|---|
| Authors: | Hornik, Jacob ; Cherian, Joseph |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 27.1993, 3, p. 229-238
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