Database marketing and direct mail : a practical guide to techniques and applications
Robin Fairlie
| Year of publication: |
1993 ; [Neuausg.]
|
|---|---|
| Authors: | Fairlie, Robin |
| Publisher: |
London : Kogan Page |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 253 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | Frühere Ausg. u.d.T.: The marketing person's guide to database marketing & direct mail |
| ISBN: | 0-7494-1170-8 |
| Source: |
Persistent link: https://www.econbiz.de/10004197111