Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Aimee S. Riedel, Clinton S. Weeks and Amanda T. Beatson
| Year of publication: |
2024
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|---|---|
| Authors: | Riedel, Aimee S. ; Weeks, Clinton S. ; Beatson, Amanda T. |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 2, p. 361-387
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| Subject: | agency | brand | control | intrusive advertising | online advertising | psychological reactance | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Markenführung | Brand management | Prinzipal-Agent-Theorie | Agency theory | Werbewirtschaft | Advertising industry | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2197778 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550823