Dealing with social desirability bias: an application to charitable giving
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Zoe ; Sargeant, Adrian |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 45.2011, 5 (31.5.), p. 703-720
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