Debates and assumptions about motion picture performance : a meta-analysis
François A. Carrillat, Renaud Legoux, Allègre L. Hadida
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Carrillat, François A. ; Legoux, Renaud ; Hadida, Allègre L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 2, p. 273-299
|
| Subject: | Cinema | Meta-analysis | Star brand equity | Product reviews | Critics’ reviews | Users’ reviews | Cue diagnosticity | Meta-Analyse | Kino | Movie theatre | Markenimage | Brand image | Filmwirtschaft | Film industry | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-017-0561-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011844796