Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Charles Jebarajakirthy, Manish Das, Dhara Shah, Amit Shankar
| Year of publication: |
2021
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| Authors: | Jebarajakirthy, Charles ; Das, Manish ; Shah, Dhara ; Mukherjee, Amit S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-14
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| Subject: | Affective commitment | Fashion purchase | Hedonic benefits | In-store and online purchase | Innovation seeking | Multi-channel retailing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Emotion | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102742 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012666007